Privacy Policy

Who We Are

Business name: All4Fit

Owner & Coach: Karl Mergille

Website: all4fit.online

Contact: You can reach us at any time through our website contact page or by emailing us directly (see contact section below).

All4Fit is an online personal fitness coaching service. We provide free workout content, nutrition guidance, coaching programs, and educational fitness resources to help individuals reach their health and fitness goals — from anywhere in the world, using minimal equipment.

What Information We Collect

We only collect information that is necessary to provide our services and improve your experience on this website.

Information you give us directly

• Your name and email address when you contact us or book a coaching call
• Any information you share when filling out a coaching intake form
• Messages or questions you send us through contact forms
• Payment information — processed securely through third-party payment providers (we never store your card details)

Information collected automatically

• Your IP address and general location (country/region)
• Browser type and device type
• Pages you visit on our site and how long you spend on them
• How you arrived at our site (e.g. from Google, social media, or a direct link)
• Cookies and similar tracking technologies (see Cookie section below)

Information we do NOT collect

• We do not collect sensitive personal data such as race, religion, political views, or health records unless you voluntarily share them as part of a coaching intake
• We do not collect data from children under 13 years of age

How We Use Your Information

We use the information we collect for the following purposes only:

• To respond to your messages and coaching inquiries
• To deliver coaching services you have signed up for
• To schedule calls or sessions via Calendly
• To send you relevant coaching updates, check-ins, or program information (only if you are a client or have opted in)
• To improve the content and performance of our website
• To understand how visitors use our site so we can serve them better
• To display relevant advertisements through Google AdSense (see Advertising section)
• To comply with legal obligations

We Do Not Sell or Share Your Information

All4Fit does not sell, rent, lease, or trade your personal information to any third party — ever. We do not share your name, email address, phone number, or any personal details with outside companies for their own marketing or advertising purposes.

Limited sharing that may occur

We may share information only in the following limited circumstances:

• Service providers: Trusted tools we use to run our business (e.g. Calendly for scheduling, payment processors for transactions). These providers only access your data to perform their service for us and are bound by their own privacy policies.
• Legal requirements: If required by law, court order, or government authority, we may disclose information to comply with legal obligations.
• Business protection: To protect the rights, property, or safety of All4Fit, our clients, or others.

In all cases, we share only the minimum information necessary and never more than is required.

Cookies & Tracking

Our website uses cookies — small text files stored on your device — to help the site function, remember your preferences, and understand how visitors use our content.

Types of cookies we use

• Essential cookies: Required for the website to function. These cannot be turned off.
• Analytics cookies: We use Google Analytics to understand how people find and use our site. This data is anonymized and aggregated — we cannot identify you personally from this data.
• Advertising cookies: If ads are displayed on this site via Google AdSense, Google may use cookies to show you relevant ads based on your browsing history. You can opt out of personalized ads at google.com/settings/ads.
• Third-party cookies: Embedded YouTube videos and social media links may set their own cookies when you interact with them.

Managing cookies

You can control and delete cookies through your browser settings at any time. Note that disabling certain cookies may affect how the website works. For more information visit aboutcookies.org.

Advertising — Google AdSense

This website may display advertisements served by Google AdSense, a third-party advertising service provided by Google LLC.

Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to this website and other websites across the internet. This allows Google to show you ads that may be relevant to your interests.

• Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the internet
• You may opt out of personalized advertising by visiting Google Ad Settings
• You can also opt out via the Network Advertising Initiative opt-out page
• All4Fit does not control the content of Google ads displayed on this site
• All4Fit does not receive any of your personal data as a result of ad impressions or clicks

For more information on how Google uses data when you use our site, visit: How Google uses data from sites that use Google services.

Amazon Affiliate Disclosure

All4Fit is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

When you click an Amazon link on this website and make a purchase, we may earn a small commission at no extra cost to you. This helps us keep our free content running.

• We only recommend products we personally use and believe in
• Affiliate links are clearly associated with product recommendations
• Your purchase price is not affected by us receiving a commission
• We do not receive any of your personal information from Amazon as a result of a purchase

Third-Party Links

Our website contains links to third-party websites including YouTube, Instagram, Calendly, and Amazon. When you click these links, you leave our site and are subject to those platforms' own privacy policies.

All4Fit is not responsible for the privacy practices or content of any third-party websites. We encourage you to read the privacy policy of any site you visit.

How Long We Keep Your Data

We retain personal information only for as long as necessary to provide our services or as required by law.

• Coaching client data is retained for the duration of your program and up to 2 years after for record-keeping
• Contact form submissions are kept for up to 12 months
• Analytics data is retained in anonymized form per Google Analytics' standard retention settings
• You can request deletion of your data at any time by contacting us (see below)

Your Rights

Depending on where you are located, you may have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you
• Right to correction: Ask us to correct inaccurate or incomplete information
• Right to deletion: Request that we delete your personal data ("right to be forgotten")
• Right to object: Object to how we process your data in certain circumstances
• Right to data portability: Request your data in a structured, machine-readable format
• Right to withdraw consent: Withdraw consent at any time where we rely on consent to process your data

To exercise any of these rights, contact us using the details in the contact section below. We will respond within 30 days.

California residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information.

European residents (GDPR)

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR). Our lawful basis for processing your data is legitimate interest (operating our coaching business), contract performance (when you are a client), and consent (for any marketing communications). You have the right to lodge a complaint with your local data protection authority.

Children's Privacy

All4Fit is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately and we will delete it promptly.

Data Security

We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

• Our website uses HTTPS encryption to protect data in transit
• Payment processing is handled by secure third-party processors — we never store card details
• Access to any personal data we hold is restricted to authorized personnel only

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you have concerns, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.